AVAILABLE BRAND: Cornwall College | LEARNING AREAS: Business School COURSES

CIM Digital Marketing Award

Cornwall College Camborne LEVEL: 4 Business School

This is a stand alone module from the Chartered Institute of Marketing (CIM) Professional Certificate in Marketing course. Through this module you will appreciate the ever evolving digital landscape and understand how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment, outlining the skills and tools required to support and enhance marketing activities. It identifies the importance of effective monitoring and measurement techniques that enable organisations to improve digital marketing performance.

There is a £50 membership and assessment fee, payable to CIM, required to gain this qualification.

 

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