AVAILABLE BRAND: Cornwall College | LEARNING AREAS: Business School COURSES

CIM Digital Marketing Essentials Award

Cornwall College The Business Space - Launceston LEVEL: 3 Business School

This is a module of the Chartered Institute of Marketing (CIM) Foundation Certificate course. It provides you with an understanding of what is meant by digital marketing and the key communication tools used. It outlines the key factors that influence the digital consumer including social networks and virtual communities. It identifies the importance of developing campaign content aimed at specific market segments and how campaigns can be measured.

A £50 memberships and assessment fee, payable to CIM, is required to complete this module.

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