This recognised Chartered Institute of Marketing (CIM) qualification is ideal if you are working in a marketing support role, or are looking to move into a career in marketing. Successful completion of two modules in Digital Marketing Essentials and Marketing Principles will lead to the CIM Foundation Certificate in Marketing.
The Marketing Principles module considers the function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs.
You will understand basic concepts of marketing and how they might be applied in a real business setting.
The Digital Essentials module provides an understanding of what is meant by digital marketing and the key communications tools used.
Both modules are designed to give an insight into key marketing terms, inspiring confidence to make first moves into a marketing career.
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*Courses listed on this website are indicative of the subject, nature and level of study. The college reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility. The Cornwall College Group reserves the right to withdraw any course listed at any time.