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CIM Foundation Certificate in Marketing Level 3

Cornwall College | Cornwall College Business Camborne LEVEL: 3 Business School

This recognised Chartered Institute of Marketing (CIM) qualification is ideal if you are working in a marketing support role, or are looking to move into a career in marketing. Successful completion of two modules in Digital Marketing Essentials and Marketing Principles will lead to the CIM Foundation Certificate in Marketing.

The Marketing Principles module considers the function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs.

You will understand basic concepts of marketing and how they might be applied in a real business setting.

The Digital Essentials module provides an understanding of what is meant by digital marketing and the key communications tools used.

Both modules are designed to give an insight into key marketing terms, inspiring confidence to make first moves into a marketing career.

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COURSE OFFERINGS

Marketing Principles Award (CIM Level 3 module)

Start Date

This course is offered throughout the year, please contact us for the latest start dates.

Campus

Camborne

Duration

3 days

Extra Information

This course provides an understanding of the key concepts and terminology used in marketing. It also gives you the knowledge and understanding of the role and function of marketing within organisations, and explores factors that influence consumer behaviour. You will identify key components of the marketing environment and develop an appreciation of how to collect and use relevant information. The course outlines the concepts and elements which make up the marketing mix and show you how they are applied in context.


Digital Marketing Essentials Award (CIM Level 3 module)

Start Date

This course is offered throughout the year, please contact us for the latest start dates.

Campus

Camborne

Duration

3 days

Extra Information

This course provides you with an understanding of what is meant by digital marketing and the key communication tools used. It outlines the key factors that influence the digital consumer including social networks and virtual communities. It identifies the importance of developing campaign content aimed at specific market segments and how campaigns can be measured.



*Courses listed on this website are indicative of the subject, nature and level of study. The college reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility.