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CIM Professional Certificate in Marketing Level 4

Cornwall College | Cornwall College Business Camborne LEVEL: 4 Business School

This qualification is designed for anyone with a working knowledge of marketing therefore experience of operational marketing is desirable.

This course would also be suitable for you if you have accrued extensive experience in marketing practice but have no formal related qualifications. You will undertake three modules including:

Marketing

Digital Marketing

Integrated Communications

For further details on each of these modules and what is involved, please see the offerings at the bottom of this page.

Cost= £600 per module.

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COURSE OFFERINGS

Marketing Award (CIM Level 4 Module)

Start Date

September 2019

Campus

Camborne

Duration

1 afternoon per week (6 weeks)

Extra Information

This course focuses on the importance of marketing's role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external influences affect planning and how information enables decision making. Also the elements of the marketing mix and how these are applied address market and customer needs.


Digital Marketing (CIM Level 4 Module)

Start Date

This course is offered throughout the year, please contact us for the latest start dates.

Campus

Camborne

Duration

1 afternoon per week (6 weeks)

Extra Information

This course is about appreciating the ever-evolving digital landscape and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment, outlining the skills and tools required to support and enhance marketing activities. It identifies the importance of effective monitoring and measurement techniques that enable organisations to improve digital marketing performance.


Integrated Communication Award (CIM Level 4 module)

Start Date

This course is offered throughout the year, please contact us for the latest start dates.

Campus

Camborne

Duration

1 afternoon per week (6 weeks)

Extra Information

This course highlights the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning.



*Courses listed on this website are indicative of the subject, nature and level of study. The college reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility. The Cornwall College Group reserves the right to withdraw any course listed at any time.