This is a stand alone module from the Chartered Institute of Marketing (CIM) Professional Diploma course. It recognises the significance of situation analysis and introduces techniques for assessing external and internal environments to enable effective decision making. It outlines the importance of all stages within the marketing planning process, from audit, through strategic decision making, to implementation of plans. Including how to manage resources, monitoring and measurement techniques that enable the achievement of the strategic marketing objectives.
There is also a £50 membership and assessment fee, payable to CIM, required to complete this qualification.
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*Courses listed on this website are indicative of the subject, nature and level of study. The college reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility. The Cornwall College Group reserves the right to withdraw any course listed at any time.