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New college course gets down to business

Published: June 2, 2020

 A new course at Cornwall College St Austell is giving aspiring student entrepreneurs a head-start to their dream career in business.

Offering a diverse range of units, which introduce students to economics, marketing, finance, event management, HRM and criminal law in business, Business will be available as a BTEC at Level 2 and 3.

Mark Wardle, the Head of Campus at Cornwall College St Austell, is “delighted” with the launch of the new study programmes.

Mark said: “It is essential that we equip students with the skills needed to play a key role in growing the Cornish economy and either contributing to or developing the businesses of the future.

“The study of business provides an insight into a variety of different disciplines such as setting up your own business, marketing, finance and event management. Covering all aspects of running a business, it allows students to identify which discipline they would want to pursue either in higher education or employment.”

The course uses a combination of student-centred approaches to learning, including research for assignments, guest speakers, lectures, group work, discussions and visits, and an essential industry placement.
Additionally, there is a range of optional units including Recruitment and Selection, Events Management and Creative Product Promotion, designed to demonstrate how the different functions combine in order to ensure operational success.

The new Business programmes are part of the Creative and Digital Academy, a new learning environment at Cornwall College St Austell, fusing industry scenario with placement in disciplines linked to the digital industry as well as the visual and performing arts.

The development of creative businesses is one of the ten opportunities highlighted by the Local Educational Partnership (LEP) for 2020, citing the creative sector as “a cultural and economic asset’ that is “growing at twice the rate of the UK economy”.

Curriculum Area Manager Jessica Leonard said: “Business is perfect for both creatives and academics, whether it’s bringing ideas to life, pitching new products or crunching numbers, there’s something for everyone.

“Our business learners will be the thread that connects all of the subjects within our Creative and Digital Academy together, collaborating to host art exhibitions, digital tech conventions or music gigs. We’ll need forward thinkers who have the desire to develop skills in event management, marketing and budgeting.”

Business students will develop a portfolio of work experience by supporting other curriculum area projects, commercial theatre as well as visiting companies. This not only offers them excellent opportunities to network, but will fully prepare students for the next step towards the career of their dreams.

To find out more about studying Business at Cornwall College St Austell, please visit our WEBSITE or call 0330 123 2523.

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